How everyday tasks sell iPhones

I now have run into two people at my church who have decided to get iPhones after seeing how easy it is for me to use mine for seemingly ordinary tasks. Both people already own either a Palm PDA or a Blackberry, but don’t use most of the functions because they are just too hard to master. They see me do a quick weather lookup or Google search with a couple touches, and you can see the light bulb go on over their heads saying, “That’s so easy; I’d love it if my phone were that easy.”