Google’s Chrome browser is making big waves on the Internet. “Watch out Microsoft, Google is coming to get you” they are saying.

But they are wrong.

Mozilla should be worried. Even Apple should be worried. But Microsoft should not.

You see, if Chrome is successful it will take search revenue (from the little online search box) that Google pays to Mozilla and Apple every time you click on an advert (as opposed to a search result).

But that’s not Google’s aim.

Their aim is “fire and move”.

Just as Microsoft prepares an assault on Google’s search and advertising business, Google distracts them with an assault on the Windows desktop. A classic Microsoft ploy (see the Win16 API, the Win32 API, the .Net API) turned against them.

So, how do you respond to fire and move? Well, that’s the real question.